Page 269 - 7X PR REPORT - SEPTEMBER 2025 (ENGLISH)

9/11/25, 10:58 AM 7X launches Waslah Post at the 28th Universal Postal Congress in Dubai

Technology

Sep 10, 2025 209 0

7X launches Waslah Post at the 28th Universal Postal Congress in

Dubai

7X, the UAE’s leading trade, transport, and logistics holding group, has unveiled Waslah Post, the world’s first digital marketplace designed
to aggregate postal operators. The announcement was made at the 28th Universal Postal Congress – Dubai 2025, marking a significant
step in shaping the future of global e-commerce and logistics.

Waslah Post will transform the role of postal operators by providing digital sales channels, aggregated volumes, and seamless access to
cross-border demand. The platform allows fragmented or offline postal operators to become digitally discoverable and bookable, while
enabling larger networks to capture new revenue streams and drive inbound growth. Built on Universal Postal Union (UPU)
frameworks and existing bilateral agreements, Waslah Post is set to strengthen the global postal ecosystem by turning fragmentation into
federation.

Tariq Al Wahedi, Group CEO of 7X, said:
“Waslah Post is a natural extension of 7X’s platform strategy alongside NXN, EMX, and FINTX. By digitising and aggregating postal
operators, we enable them to scale volumes, capture new revenues, and remain central to the global logistics landscape, while empowering
SMEs, e-commerce players, and individuals to trade seamlessly across borders. This is about future-proofing the industry and partnering
networks worldwide for a borderless future.”

The unified marketplace will democratise access to global trade, offering SMEs, micro-sellers, and individuals cost-efficient cross-border
shipping. E-tailers and marketplaces will benefit from scalable access to postal networks for global fulfilment, checkout integration, and
reverse logistics.

By leveraging the inherent carbon efficiency of postal networks, Waslah Post also provides governments and regulators with a scalable,
sustainable, and inclusive alternative to fragmented courier flows—aligning with UPU’s sustainability goals.

Nasiba AlShukairy, Group Senior Executive Director of Strategy and Investment at 7X, added:
“Waslah Post is a cornerstone of our strategy to strengthen 7X’s position as a future-ready logistics and digital infrastructure enabler. By
federating postal networks and connecting them with SMEs and e-commerce players, we are unlocking scale, enabling new value creation,
and embedding 7X at the centre of digital trade flows.”

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