Page 272 - 7X PR REPORT - SEPTEMBER 2025 (ENGLISH)

9/11/25, 10:58 AM 7X launches ‘Waslah Post’ at the 28th Universal Postal Congress – Dubai 2025 | Web Release
individuals to trade seamlessly across borders. This is about future-proofing the industry and partnering networks
worldwide for a borderless future.”

By connecting posts into a unified marketplace, Waslah Post will democratise access to global trade. SMEs, micro-

sellers, and individuals will be able to ship cross-border transparently and cost-efficiently, while e-tailers and
marketplaces gain scalable, affordable access to postal networks for global fulfilment, checkout integration, and returns

management.

Leveraging the inherent carbon efficiency of postal networks, Waslah Post will provide governments and regulators with
a scalable, inclusive, and sustainable alternative to fragmented courier flows. It positions postal operators as the green

choice in cross-border logistics, directly aligned with UPU’s sustainability mandate.

Nasiba AlShukairy, Group Senior Executive Director of Strategy and Investment at 7X, added: “Waslah Post is a
cornerstone of our strategy to strengthen 7X’s position as a future-ready logistics and digital infrastructure enabler. By

federating postal networks and connecting them with SMEs and e-commerce players, we are unlocking scale, enabling
new value creation, and embedding 7X at the centre of digital trade flows. Waslah Post will be the gateway to a
borderless logistics future, where 7X unites posts, businesses, and consumers into one connected ecosystem.”

Waslah Post is designed to evolve beyond shipping by embedding fintech solutions through FINTX, 7X’s fintech arm, to

enable seamless SME and e-tailer pay-in/pay-out, and drive financial inclusion in emerging markets. In addition, it will
deliver deep e-commerce integrations by connecting directly with e-tailers and marketplaces, enabling cost-efficient

fulfilment, checkout integration, and affordable reverse logistics. Complementing these capabilities, Waslah Post will
leverage global postal data insights to aggregate flows, optimise pricing and routes, and bilateral negotiations, creating a

defensible data layer. At the same time, it will activate key sustainability levers, positioning itself as the carbon-efficient,
government-aligned choice.

Together, these levers ensure Waslah Post becomes the infrastructure backbone of postal operators, SMEs, and the

global e-commerce ecosystem, powering a future-proof marketplace for borderless trade.

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