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coffee under tree canopies to mimic natural forest conditions. This approach
enhances ecological balance, biodiversity, and coffee quality. Labels like
‘Shade-Grown Coffee’ (grown under tree cover) and ‘Direct-Trade Coffee’

(sourced directly from farmers) are used to promote such practices, ensuring
fair payment for farmers and high-quality beans for roasters and consumers.

World of Coffee Dubai 2024, a DXB Live initiative, focuses on enhancing
collaboration among key stakeholders to address pressing challenges, foster

a harmonious balance between profit, the environment, and societal well-
being while ensuring a coffee supply for current and future generations and

shaping a more sustainable coffee industry for future.

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https://thefashionwithstyle.com/features/world-of-coffee-dubai-2024-to-shape-a-more-sustainable-
future-for-the-industry/