Page 37 - WORLD OF COFFEE PR REPORT - OCTOBER 2023

10/31/23, 11:22 AM World of Coffee to shape sustainable future for the industry

INDUSTRIAL NEWS

World of Coffee to shape sustainable future for the industry

Oct 30, 2023 11:28 AM

The World of Coffee Dubai 2024 is set to boost the sustainability of the coffee industry promote eco-friendly and responsible
agricultural practices and ensure the continuity of the coffee supply chain....

The World of Coffee Dubai 2024 is set to boost the sustainability of the coffee industry, promote eco-friendly and
responsible agricultural practices, and ensure the continuity of the coffee supply chain.

This will be done by merging the collaborative efforts of traders, farmers, manufacturers, and consumers. The exhibition,
which is known to draw thousands of professionals, will bring together a diverse community of coffee enthusiasts, experts,
and industry leaders from across the globe, attributing to its status as one of the largest and most important international
exhibitions focusing on the coffee industry.

The global event, organised by DXB Live, the integrated event management and experiential agency of Dubai World Trade

Centre (DWTC), will be held from January 21 to 23, 2024, during which it will highlight the sustainable coffee movement.

Remarkable growth
The third edition of the exhibition symbolises the remarkable growth and development in the coffee market in the region,
offering an important platform to shed light on to latest innovations, sustainable practices, and solutions in coffee
cultivation, production, and distribution. It is in response to the surging demand for certified sustainable coffee production,
as its market is anticipated to expand by 15-20% during the remaining months of 2023.

Samir Mash'al, the CEO of Seed Coffee Roasters, said: “Saeed Coffee Roasters affirm our steadfast commitment to offering

the highest quality coffee, sourced through sustainable methods that not only safeguard our planet but also support local
communities. We are delighted to be part of the World of Coffee Dubai 2024 to highlight our latest innovations solutions,
and approaches designed to drive sustainability within the coffee industry. In our relentless pursuit of meeting our
customers’ expectations and ensuring a greener planet for future generations, we are dedicated to offering sustainable coffee
products. This commitment extends from eco-conscious coffee cultivation methods to environmentally friendly packaging
and unwavering support for local farmers.”

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