Page 34 - WORLD OF COFFEE PR REPORT - OCTOBER 2023

10/31/23, 11:22 AM World Of Coffee Dubai 2024 To Shape A More Sustainable Future For The Industry | Go Green - A Cyber Gear initiative for living…
and packaging processes. These practices are deeply rooted in environmental conservation
principles, and they aim to improve the well-being of both coffee farmers and local communities.
Through our participation in the World of Coffee Dubai 2024, we are excited to present our latest
innovations and solutions that are integral to realising this vision. We are dedicated to delivering
exceptional, high-quality coffee that truly reflects our steadfast commitment to sustainability."

The World of Coffee Dubai will focus on empowering and supporting coffee farmers and workers
by providing guidance on sustainable farming practices and essential resources, using source
verification programs. This exhibition will also address the sustainable coffee movement’s role in
conserving water resources, as the coffee sector is a significant water consumer and aims to
enhance coffee quality, positively impacting market value.

Shouq BinRedha, Exhibition Manager of World of Coffee Dubai 2024 said: “We are delighted
to organise a series of workshops in conjunction with the upcoming World of Coffee Dubai
2024.The exhibition will set an ideal platform for international industry experts to participate and
share their insights and experiences to attain our objective of promoting sustainability within the
coffee industry and it represents a comprehensive endeavour that begins in the coffee fields to
ends in the coffee cup. During the process we must meticulously examine each step,
commencing with environmentally conscious agricultural practices in coffee cultivation. The
journey continues through the roasting process, where the intrinsic flavours of the coffee are
preserved and extends to packaging methods in a way that maintains the quality while minimising
their ecological footprint. The exhibition will focus on driving innovation in the coffee industry and
developing a roadmap for a more sustainable future for this sector.”

The sustainable coffee movement prioritises eco-friendly farming methods, including reduced
pesticide and chemical fertiliser use, as well as growing coffee under tree canopies to mimic
natural forest conditions. This approach enhances ecological balance, biodiversity, and coffee
quality. Labels like ‘Shade-Grown Coffee’ (grown under tree cover) and ‘Direct-Trade Coffee’
(sourced directly from farmers) are used to promote such practices, ensuring fair payment for
farmers and high-quality beans for roasters and consumers.
World of Coffee Dubai 2024, a DXB Live initiative, focuses on enhancing collaboration among key
stakeholders to address pressing challenges, foster a harmonious balance between profit, the
environment, and societal well-being while ensuring a coffee supply for current and future
generations and shaping a more sustainable coffee industry for future.

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