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experiential agency of the Dubai World Trade Centre (DWTC).
The third edition of the exhibition symbolises the remarkable growth in the coffee market
in the region, offering an important platform to shed light on the latest innovations,
sustainable practices, and solutions in coffee cultivation, production, and distribution. It

is in response to the surging demand for certified sustainable coffee production, as its
market is anticipated to expand by 15 to 20 percent during the remaining months of
2023.
The exhibition will emphasise sustainable practices in the coffee industry, focusing on

eco-friendly packaging like biodegradable and recyclable coffee bags, carbon-neutral
coffee production using renewable energy and advanced waste management, and
reducing waste during production with methods such as advanced drying, optimised
supply chains, organic farming, and pesticide substitution.

The World of Coffee Dubai will empower coffee farmers and workers by guiding
sustainable farming practices and essential resources using source verification
programmes. This exhibition will also address the sustainable coffee movement’s role in
conserving water resources, as the coffee sector is a significant water consumer and

aims to enhance coffee quality, positively impacting market value. (ANI/WAM)

https://www.zee5.com/articles/world-of-coffee-dubai-2024-to-shape-more-sustainable-future-for-
industry