Page 45 - WORLD OF COFFEE PR REPORT - OCTOBER 2023

10/31/23, 11:24 AM PRESSR: World of Coffee Dubai 2024 to shape a more sustainable future for the industry — TradingView News
coffee, sourced through sustainable methods that not only safeguard our planet

but also support local communities. We are delighted to be part of the World of
Coffee Dubai 2024 to highlight our latest innovations solutions, and approaches

designed to drive sustainability within the coffee industry. In our relentless

pursuit of meeting our customers’ expectations and ensuring a greener planet

for future generations, we are dedicated to offering sustainable coffee

products. This commitment extends from eco-conscious coffee cultivation

methods to environmentally friendly packaging and unwavering support for local
farmers.”

The exhibition will emphasise sustainable practices in the coffee industry,

focusing on eco-friendly packaging like biodegradable and recyclable coffee

bags, carbon-neutral coffee production using renewable energy and advanced

waste management, and reducing waste during production with methods such

as advanced drying, optimised supply chains, organic farming, and pesticide
substitution.

Jimmy Brown, the CEO of Coffee Planet, said: “We believe in the significance

of promoting sustainable practices across the coffee industry. Our unwavering

commitment involves constantly improving and implementing the best practices

across our operations, from farming to roasting and packaging processes. These

practices are deeply rooted in environmental conservation principles, and they
aim to improve the well-being of both coffee farmers and local communities.

Through our participation in the World of Coffee Dubai 2024, we are excited to

present our latest innovations and solutions that are integral to realising this

vision. We are dedicated to delivering exceptional, high-quality coffee that

truly reflects our steadfast commitment to sustainability."

The World of Coffee Dubai will focus on empowering and supporting coffee

farmers and workers by providing guidance on sustainable farming practices and
essential resources, using source verification programs. This exhibition will also

address the sustainable coffee movement's role in conserving water resources,

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