Page 49 - WORLD OF COFFEE PR REPORT - OCTOBER 2023

important international exhibitions focusing on the coffee

industry.

The global event is organised by DXB Live, the integrated event
management and experiential agency of the Dubai World Trade

Centre (DWTC).

The third edition of the exhibition symbolises the remarkable
growth in the coffee market in the region, offering an important

platform to shed light on the latest innovations, sustainable
practices, and solutions in coffee cultivation, production, and
distribution. It is in response to the surging demand for certified

sustainable coffee production, as its market is anticipated to
expand by 15 to 20 percent during the remaining months of

2023.

The exhibition will emphasise sustainable practices in the coffee
industry, focusing on eco-friendly packaging like biodegradable

and recyclable coffee bags, carbon-neutral coffee production
using renewable energy and advanced waste management,

and reducing waste during production with methods such as
advanced drying, optimised supply chains, organic farming, and
pesticide substitution.

The World of Coffee Dubai will empower coffee farmers and
workers by guiding sustainable farming practices and essential
resources using source verification programmes. This exhibition

will also address the sustainable coffee movement’s role in
conserving water resources, as the coffee sector is a significant

water consumer and aims to enhance coffee quality, positively
impacting market value. (ANI/WAM)

https://www.dailyprabhat.com/world-of-coffee-dubai-2024-to-shape-more-sustainable-future-for-
industry/