Page 46 - WORLD OF COFFEE PR REPORT - OCTOBER 2023

10/31/23, 11:24 AM PRESSR: World of Coffee Dubai 2024 to shape a more sustainable future for the industry — TradingView News
as the coffee sector is a significant water consumer and aims to enhance coffee

quality, positively impacting market value.

Shouq BinRedha, Exhibition Manager of World of Coffee Dubai 2024 said: “We
are delighted to organise a series of workshops in conjunction with the

upcoming World of Coffee Dubai 2024. The exhibition will set an ideal platform

for international industry experts to participate and share their insights and

experiences to attain our objective of promoting sustainability within the

coffee industry and it represents a comprehensive endeavour that begins in the
coffee fields to ends in the coffee cup. During the process we must meticulously

examine each step, commencing with environmentally conscious agricultural

practices in coffee cultivation. The journey continues through the roasting

process, where the intrinsic flavours of the coffee are preserved and extends to

packaging methods in a way that maintains the quality while minimising their

ecological footprint. The exhibition will focus on driving innovation in the
coffee industry and developing a roadmap for a more sustainable future for this

sector.”

The sustainable coffee movement prioritises eco-friendly farming methods,

including reduced pesticide and chemical fertiliser use, as well as growing

coffee under tree canopies to mimic natural forest conditions. This approach

enhances ecological balance, biodiversity, and coffee quality. Labels like 'Shade-
Grown Coffee' (grown under tree cover) and 'Direct-Trade Coffee' (sourced

directly from farmers) are used to promote such practices, ensuring fair

payment for farmers and high-quality beans for roasters and consumers.

World of Coffee Dubai 2024, a DXB Live initiative, focuses on enhancing

collaboration among key stakeholders to address pressing challenges, foster a

harmonious balance between profit, the environment, and societal well-being

while ensuring a coffee supply for current and future generations and shaping a
more sustainable coffee industry for future.

For further information, please contact:

https://www.tradingview.com/news/reuters.com,2023-10-30:newsml_Zaw8PfzWF:0-pressr-world-of-coffee-dubai-2024-to-shape-a-more-sustainable-fu… 3/4