Page 55 - WORLD OF COFFEE PR REPORT - OCTOBER 2023

10/31/23, 11:27 AM World of Coffee Dubai 2024 to shape more sustainable future for industry
international exhibitions focusing on the coffee industry.

The global event is organised by DXB Live, the integrated event management and
experiential agency of the Dubai World Trade Centre (DWTC).

The third edition of the exhibition symbolises the remarkable growth in the coffee

market in the region, offering an important platform to shed light on the latest

innovations, sustainable practices, and solutions in coffee cultivation, production, and

distribution. It is in response to the surging demand for certified sustainable coffee
production, as its market is anticipated to expand by 15 to 20 percent during the

remaining months of 2023.

The exhibition will emphasise sustainable practices in the coffee industry, focusing on

eco-friendly packaging like biodegradable and recyclable coffee bags, carbon-neutral
coffee production using renewable energy and advanced waste management, and

reducing waste during production with methods such as advanced drying, optimised

supply chains, organic farming, and pesticide substitution.

The World of Coffee Dubai will empower coffee farmers and workers by guiding
sustainable farming practices and essential resources using source verification

programmes. This exhibition will also address the sustainable coffee movement's
role in conserving water resources, as the coffee sector is a significant water
consumer and aims to enhance coffee quality, positively impacting market value.
(ANI/WAM)

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