Page 59 - WORLD OF COFFEE PR REPORT - OCTOBER 2023

Samir Mash'al, the CEO of Seed Coffee Roasters, said: “At Saeed Coffee Roasters, we

affirm our steadfast commitment to offering the highest quality coffee, sourced through
sustainable methods that not only safeguard our planet but also support local communities.

We are delighted to be part of the World of Coffee Dubai 2024 to highlight our latest
innovations solutions, and approaches designed to drive sustainability within the coffee
industry. In our relentless pursuit of meeting our customers’ expectations and ensuring a

greener planet for future generations, we are dedicated to offering sustainable coffee
products. This commitment extends from eco-conscious coffee cultivation methods to

environmentally friendly packaging and unwavering support for local farmers.”
The exhibition will emphasise sustainable practices in the coffee industry, focusing on eco-

friendly packaging like biodegradable and recyclable coffee bags, carbon-neutral coffee
production using renewable energy and advanced waste management, and reducing waste

during production with methods such as advanced drying, optimised supply chains, organic
farming, and pesticide substitution.
Jimmy Brown, the CEO of Coffee Planet, said: “We believe in the significance of promoting

sustainable practices across the coffee industry. Our unwavering commitment involves
constantly improving and implementing the best practices across our operations, from

farming to roasting and packaging processes. These practices are deeply rooted in
environmental conservation principles, and they aim to improve the well-being of both

coffee farmers and local communities. Through our participation in the World of Coffee
Dubai 2024, we are excited to present our latest innovations and solutions that are integral

to realising this vision. We are dedicated to delivering exceptional, high-quality coffee that
truly reflects our steadfast commitment to sustainability."

The World of Coffee Dubai will focus on empowering and supporting coffee farmers and
workers by providing guidance on sustainable farming practices and essential resources,

using source verification programs. This exhibition will also address the sustainable coffee
movement's role in conserving water resources, as the coffee sector is a significant water
consumer and aims to enhance coffee quality, positively impacting market value.

Shouq BinRedha, Exhibition Manager of World of Coffee Dubai 2024 said: “We are

delighted to organise a series of workshops in conjunction with the upcoming World of

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