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Coffee Dubai 2024. The exhibition will set an ideal platform for international industry experts
to participate and share their insights and experiences to attain our objective of promoting

sustainability within the coffee industry and it represents a comprehensive endeavour that
begins in the coffee fields to ends in the coffee cup. During the process we must

meticulously examine each step, commencing with environmentally conscious agricultural
practices in coffee cultivation. The journey continues through the roasting process, where
the intrinsic flavours of the coffee are preserved and extends to packaging methods in a

way that maintains the quality while minimising their ecological footprint. The exhibition will
focus on driving innovation in the coffee industry and developing a roadmap for a more

sustainable future for this sector.”

The sustainable coffee movement prioritises eco-friendly farming methods, including
reduced pesticide and chemical fertiliser use, as well as growing coffee under tree canopies

to mimic natural forest conditions. This approach enhances ecological balance, biodiversity,
and coffee quality. Labels like 'Shade-Grown Coffee' (grown under tree cover) and 'Direct-
Trade Coffee' (sourced directly from farmers) are used to promote such practices, ensuring

fair payment for farmers and high-quality beans for roasters and consumers.

World of Coffee Dubai 2024, a DXB Live initiative, focuses on enhancing collaboration
among key stakeholders to address pressing challenges, foster a harmonious balance

between profit, the environment, and societal well-being while ensuring a coffee supply for
current and future generations and shaping a more sustainable coffee industry for future.

-Ends-

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