Page 28 - Metro Brazil PR Report - February 2024

Metro Brazil witnesses 210 per cent sales growth in 2023 | iHeartEmirates
Capitalising on this growth, Metro Brazil aims to expand its footprint across online marketplaces

in the Middle East region in 2024, including Amazon, Noon and other leading marketplaces.

With the growing demand for shapewear in the GCC, among other Middle East countries, the

company’s effort to strengthen its position in the regional market is in line with the changing

retail trends. According to Metro Brazil’s latest report, the global addressable market is
expected to reach a market size of USD 218.19 billion marking a 3.98 per cent increase by

2028, while GCC’s addressable market is expected to reach a market size of USD 3.5 billion by

2028, with a 1.83 per cent rise.

Alaa Kara Ali, CEO of Metro Brazil, said: “We are proud to witness remarkable growth

in 2023 as a result of our numerous efforts. Last year, we successfully partnered with several
international suppliers and logistics companies, including Aramex and DHL, which enabled us

to fulfil customer demands on time. In addition, the key appointments we made for the strategic

positions increased the expertise and preparedness of our team for the upcoming

developments. We are enthusiastic about the future of the shapewear market in the region, as
we have set in place new plans for our business in 2024. Currently, we are directing our efforts

towards securing venture capital investments, in order to expand further in the Middle East. This

business strategy is vital for our continued success and resilience in this dynamic market
landscape, which would also involve opening physical stores in the future.”

Metro Brazil has been continuously updating their Brazilian shapewear products according to

the market needs and fashion trends. Furthermore, the company is constantly on the outlook for

collaborating with various other internationally recognised suppliers to provide customised
Brazilian shapewear with premium quality and advanced technology for the region. Moreover,

the warehouse in Dubai CommerCity free zone has significantly contributed towards enhancing

the logistical capabilities of the company and ensuring a robust presence in its target market.

Metro Brazil has distinguished itself in the market through its cutting-edge Brazilian shapewear

product technology. With a steadfast commitment to innovation, the company is actively seeking

to penetrate new markets, ensuring sustained growth and enduring success.

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