Page 23 - Metro Brazil PR Report - February 2024

Metro Brazil Witnesses 210 Per Cent Sales Growth In 2023, Strategizes Market Expansion In 2024 | MENAFN.COM

Metro Brazil Witnesses 210 Per Cent Sales Growth In

2023, Strategizes Market Expansion In 2024

Date
2/8/2024 4:26:26 AM

(MENAFN- Mid-East) Metro Brazil, a leading retail and eCommerce company for Brazilian shapewear
products in the Middle East, witnessed a remarkable growth in 2023 fuelled by a 210 per cent increase

in sales and a 161 per cent rise in the number of orders from GCC countries. The expecta onal growth
is a ributed to the company's strategic collabora ons, integra on of advanced technologies and its

state-of-the-art warehouse in Dubai CommerCity free zone.

Capitalising on this growth, Metro Brazil aims to expand its footprint across online marketplaces in the
Middle East region in 2024, including Amazon, Noon and other leading marketplaces.

With the growing demand for shapewear in the GCC, among other Middle East countries, the
company's effort to strengthen its posi on in the regional market is in line with the changing retail

trends. According to Metro Brazil's latest report, the global addressable market is expected to reach a
market size of USD 218.19 billion marking a 3.98 per cent increase by 2028, while GCC's addressable
market is expected to reach a market size of USD 3.5 billion by 2028, with a 1.83 per cent rise.

Alaa Kara Ali, CEO of Metro Brazil, said:“We are proud to witness remarkable growth in 2023 as a result
of our numerous efforts. Last year, we successfully partnered with several interna onal suppliers and

logis cs companies, including Aramex and DHL, which enabled us to fulfil customer demands on me.
In addi on, the key appointments we made for the strategic posi ons increased the exper se and

preparedness of our team for the upcoming developments. We are enthusias c about the future of the
shapewear market in the region, as we have set in place new plans for our business in 2024. Currently,
we are direc ng our efforts towards securing venture capital investments, in order to expand further in

the Middle East. This business strategy is vital for our con nued success and resilience in this dynamic
market landscape, which would also involve opening physical stores in the future.”

Metro Brazil has been con nuously upda ng their Brazilian shapewear products according to the
market needs and fashion trends. Furthermore, the company is constantly on the outlook for

collabora ng with various other interna onally recognised suppliers to provide customised Brazilian
shapewear with premium quality and advanced technology for the region. Moreover, the warehouse in
Dubai CommerCity free zone has significantly contributed towards enhancing the logis cal capabili es

of the company and ensuring a robust presence in its target market.

Metro Brazil has dis nguished itself in the market through its cu ng-edge Brazilian shapewear product
technology. With a steadfast commitment to innova on, the company is ac vely seeking to penetrate

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