Page 22 - Metro Brazil PR Report - February 2024

Metro Brazil witnesses 210% sales growth in 2023, strategizes market expansion in 2024
Alaa Kara Ali, CEO of Metro Brazil, said: “We are proud to witness remarkable growth in 2023 as a result of our
numerous efforts. Last year, we successfully partnered with several interna onal suppliers and logis cs
companies, including Aramex and DHL, which enabled us to fulfil customer demands on me. In addi on, the
key appointments we made for the strategic posi ons increased the exper se and preparedness of our team for

the upcoming developments. We are enthusias c about the future of the shapewear market in the region, as
we have set in place new plans for our business in 2024. Currently, we are direc ng our efforts towards securing
venture capital investments, in order to expand further in the Middle East. This business strategy is vital for our
con nued success and resilience in this dynamic market landscape, which would also involve opening physical

stores in the future.”

Metro Brazil has been con nuously upda ng their Brazilian shapewear products according to the market needs
and fashion trends. Furthermore, the company is constantly on the outlook for collabora ng with various other
interna onally recognised suppliers to provide customised Brazilian shapewear with premium quality and
advanced technology for the region. Moreover, the warehouse in Dubai CommerCity free zone has significantly

contributed towards enhancing the logis cal capabili es of the company and ensuring a robust presence in its
target market.

Metro Brazil has dis nguished itself in the market through its cu ng-edge Brazilian shapewear product
technology. With a steadfast commitment to innova on, the company is ac vely seeking to penetrate new

markets, ensuring sustained growth and enduring success.

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