Page 17 - Metro Brazil PR Report - February 2024

Metro Brazil witnesses 210 per cent sales growth in 2023, strategizes market expansion in 2024 – The Fashion With Style
Capitalising on this growth, Metro Brazil aims to expand its footprint
across online marketplaces in the Middle East region in 2024,

including Amazon, Noon and other leading marketplaces.

With the growing demand for shapewear in the GCC, among other
Middle East countries, the company’s effort to strengthen its position

in the regional market is in line with the changing retail trends.

According to Metro Brazil’s latest report, the global addressable
market is expected to reach a market size of USD 218.19 billion

marking a 3.98 per cent increase by 2028, while GCC’s addressable

market is expected to reach a market size of USD 3.5 billion by
2028, with a 1.83 per cent rise.

Alaa Kara Ali, CEO of Metro Brazil, said: “We are proud to witness

remarkable growth in 2023 as a result of our numerous efforts. Last
year, we successfully partnered with several international suppliers

and logistics companies, including Aramex and DHL, which enabled

us to fulfil customer demands on time. In addition, the key
appointments we made for the strategic positions increased the

expertise and preparedness of our team for the upcoming

developments. We are enthusiastic about the future of the
shapewear market in the region, as we have set in place new plans

for our business in 2024. Currently, we are directing our efforts

towards securing venture capital investments, in order to expand

further in the Middle East. This business strategy is vital for our
continued success and resilience in this dynamic market landscape,

which would also involve opening physical stores in the future.”

Metro Brazil has been continuously updating their Brazilian

shapewear products according to the market needs and fashion

trends. Furthermore, the company is constantly on the outlook for
collaborating with various other internationally recognised suppliers

to provide customised Brazilian shapewear with premium quality and

advanced technology for the region. Moreover, the warehouse in

Dubai CommerCity free zone has significantly contributed towards
enhancing the logistical capabilities of the company and ensuring a

robust presence in its target market.

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