Page 20 - Metro Brazil PR Report - February 2024

eCommerce firm Metro Brazil plans expansion in 2024

Metro Brazil expansion plans in Middle East

Capitalising on this growth, Metro Brazil aims to expand its footprint across online marketplaces in the

Middle East region in 2024, including Amazon, Noon and other leading marketplaces.

With the growing demand for shapewear in the GCC, among other Middle East countries, the company’s

effort to strengthen its posi on in the regional market is in line with the changing retail trends.

According to Metro Brazil’s latest report, the global addressable market is expected to reach a market size

of $218.19 billion marking a 3.98 per cent increase by 2028, while GCC’s addressable market is expected

to reach a market size of $3.5 billion by 2028, with a 1.83 per cent rise.

Collaboraiton

Alaa Kara Ali, CEO of Metro Brazil, said: “We are proud to witness remarkable growth in 2023 as a result

of our numerous efforts. Last year, we successfully partnered with several interna onal suppliers and

logis cs companies, including Aramex and DHL, which enabled us to fulfil customer demands on me. In
addi on, the key appointments we made for the strategic posi ons increased the exper se and

preparedness of our team for the upcoming developments. We are enthusias c about the future of the
shapewear market in the region, as we have set in place new plans for our business in 2024.

“Currently, we are direc ng our efforts towards securing venture capital investments, in order to expand

further in the Middle East. This business strategy is vital for our con nued success and resilience in this
dynamic market landscape, which would also involve opening physical stores in the future.”

Metro Brazil has been con nuously upda ng their Brazilian shapewear products according to the market

needs and fashion trends. Furthermore, the company is constantly on the outlook for collabora ng with

various other interna onally recognised suppliers to provide customised Brazilian shapewear with

premium quality and advanced technology for the region.

Moreover, the warehouse in Dubai CommerCity free zone has significantly contributed towards

enhancing the logis cal capabili es of the company and ensuring a robust presence in its target market.

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