Page 29 - Metro Brazil PR Report - February 2024

Metro Brazil witnesses 210 per cent sales growth in 2023, strategizes market expansion in 2024 - mid-east.info
Metro Brazil witnesses 210 per cent sales

growth in 2023, strategizes market

expansion in 2024

February 7, 2024 21

Metro Brazil, a leading retail and eCommerce company for Brazilian shapewear products in the
Middle East, witnessed a remarkable growth in 2023 fuelled by a 210 per cent increase in

sales and a 161 per cent rise in the number of orders from GCC countries. The expectational
growth is attributed to the company’s strategic collaborations, integration of advanced
technologies and its state-of-the-art warehouse in Dubai CommerCity free zone.

Capitalising on this growth, Metro Brazil aims to expand its footprint across online

marketplaces in the Middle East region in 2024, including Amazon, Noon and other leading
marketplaces.

With the growing demand for shapewear in the GCC, among other Middle East countries, the
company’s effort to strengthen its position in the regional market is in line with the changing
retail trends. According to Metro Brazil’s latest report, the global addressable market is

expected to reach a market size of USD 218.19 billion marking a 3.98 per cent increase by
2028, while GCC’s addressable market is expected to reach a market size of USD 3.5 billion by
2028, with a 1.83 per cent rise.

Alaa Kara Ali, CEO of Metro Brazil, said: “We are proud to witness remarkable growth in 2023

as a result of our numerous efforts. Last year, we successfully partnered with several
international suppliers and logistics companies, including Aramex and DHL, which enabled us
to fulfil customer demands on time. In addition, the key appointments we made for the

strategic positions increased the expertise and preparedness of our team for the upcoming
developments. We are enthusiastic about the future of the shapewear market in the region, as

we have set in place new plans for our business in 2024. Currently, we are directing our efforts
towards securing venture capital investments, in order to expand further in the Middle East.
This business strategy is vital for our continued success and resilience in this dynamic market

landscape, which would also involve opening physical stores in the future.”

Metro Brazil has been continuously updating their Brazilian shapewear products according to
the market needs and fashion trends. Furthermore, the company is constantly on the outlook
for collaborating with various other internationally recognised suppliers to provide customised

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