Page 34 - Metro Brazil PR Report - February 2024

Metro Brazil witnesses 210 per cent sales growth in 2023, strategizes market expansion in 2024

Metro Brazil witnesses 210 per cent

sales growth in 2023, strategizes

market expansion in 2024

The retail and eCommerce company report forecasts GCC addressable market to reach
USD 3.5 Billion by 2028, marking a 1.83% growth

UAE, February 08, 2024: Metro Brazil, a leading retail and eCommerce company for Brazilian
shapewear products in the Middle East, witnessed a remarkable growth in 2023 fuelled by a 210 per
cent increase in sales and a 161 per cent rise in the number of orders from GCC countries. The
expectational growth is attributed to the company's strategic collaborations, integration of advanced
technologies and its state-of-the-art warehouse in Dubai CommerCity free zone.

Capitalising on this growth, Metro Brazil aims to expand its footprint across online marketplaces in
the Middle East region in 2024, including Amazon, Noon and other leading marketplaces.
With the growing demand for shapewear in the GCC, among other Middle East countries, the
company's effort to strengthen its position in the regional market is in line with the changing retail
trends. According to Metro Brazil's latest report, the global addressable market is expected to reach
a market size of USD 218.19 billion marking a 3.98 per cent increase by 2028, while GCC's
addressable market is expected to reach a market size of USD 3.5 billion by 2028, with a 1.83 per
cent rise.

Alaa Kara Ali, CEO of Metro Brazil, said: “We are proud to witness remarkable growth in 2023 as
a result of our numerous efforts. Last year, we successfully partnered with several international
suppliers and logistics companies, including Aramex and DHL, which enabled us to fulfil customer
demands on time. In addition, the key appointments we made for the strategic positions increased
the expertise and preparedness of our team for the upcoming developments. We are enthusiastic
about the future of the shapewear market in the region, as we have set in place new plans for our
business in 2024. Currently, we are directing our efforts towards securing venture capital
investments, in order to expand further in the Middle East. This business strategy is vital for our
continued success and resilience in this dynamic market landscape, which would also involve
opening physical stores in the future.”

Metro Brazil has been continuously updating their Brazilian shapewear products according to the
market needs and fashion trends. Furthermore, the company is constantly on the outlook for
collaborating with various other internationally recognised suppliers to provide customised Brazilian
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