Page 38 - Metro Brazil PR Report - February 2024

Metro Brazil witnesses 210 per cent sales growth in 2023,
strategizes market expansion in 2024

The retail and eCommerce company report forecasts GCC addressable market to
reach USD 3.5 Billion by 2028, marking a 1.83% growth
UAE, February 08, 2024: Metro Brazil, a leading retail and eCommerce company for Brazilian
shapewear products in the Middle East, witnessed a remarkable growth in 2023 fuelled by a
210 per cent increase in sales and a 161 per cent rise in the number of orders from GCC
countries. The expectational growth is attributed to the company's strategic collaborations,
integration of advanced technologies and its state-of-the-art warehouse in Dubai CommerCity
free zone.
Capitalising on this growth, Metro Brazil aims to expand its footprint across online marketplaces
in the Middle East region in 2024, including Amazon, Noon and other leading marketplaces.
With the growing demand for shapewear in the GCC, among other Middle East countries, the
company's effort to strengthen its position in the regional market is in line with the changing
retail trends. According to Metro Brazil's latest report, the global addressable market is
expected to reach a market size of USD 218.19 billion marking a 3.98 per cent increase by
2028, while GCC's addressable market is expected to reach a market size of USD 3.5 billion
by 2028, with a 1.83 per cent rise.
Alaa Kara Ali, CEO of Metro Brazil, said: “We are proud to witness remarkable growth in
2023 as a result of our numerous efforts. Last year, we successfully partnered with several
international suppliers and logistics companies, including Aramex and DHL, which enabled us
to fulfil customer demands on time. In addition, the key appointments we made for the strategic
positions increased the expertise and preparedness of our team for the upcoming
developments. We are enthusiastic about the future of the shapewear market in the region, as
we have set in place new plans for our business in 2024. Currently, we are directing our efforts
towards securing venture capital investments, in order to expand further in the Middle East.
This business strategy is vital for our continued success and resilience in this dynamic market
landscape, which would also involve opening physical stores in the future.”

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