Page 41 - Metro Brazil PR Report - February 2024
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Metro Brazil witnesses 210 per cent sales growth in 2023 | Daily Guardian UAE
          GCC countries. The expectational growth is attributed to the company’s strategic
          collaborations, integration of advanced technologies and its state-of-the-art

          warehouse in Dubai CommerCity free zone.




          Capitalising on this growth, Metro Brazil aims to expand its footprint across online
          marketplaces in the Middle East region in 2024, including Amazon, Noon and other

          leading marketplaces.



          With the growing demand for shapewear in the GCC, among other Middle East

          countries, the company’s effort to strengthen its position in the regional market is

          in line with the changing retail trends. According to Metro Brazil’s latest report, the
          global addressable market is expected to reach a market size of USD 218.19 billion

          marking a 3.98 per cent increase by 2028, while GCC’s addressable market is

          expected to reach a market size of USD 3.5 billion by 2028, with a 1.83 per cent rise.

          Alaa Kara Ali, CEO of Metro Brazil, said: “We are proud to witness remarkable
          growth in 2023 as a result of our numerous efforts. Last year, we successfully

          partnered with several international suppliers and logistics companies, including

          Aramex and DHL, which enabled us to ful l customer demands on time. In
          addition, the key appointments we made for the strategic positions increased the

          expertise and preparedness of our team for the upcoming developments. We are

          enthusiastic about the future of the shapewear market in the region, as we have set
          in place new plans for our business in 2024. Currently, we are directing our efforts

          towards securing venture capital investments, in order to expand further in the

          Middle East. This business strategy is vital for our continued success and resilience

          in this dynamic market landscape, which would also involve opening physical
          stores in the future.”



          Metro Brazil has been continuously updating their Brazilian shapewear products

          according to the market needs and fashion trends. Furthermore, the company is

          constantly on the outlook for collaborating with various other internationally

          recognised suppliers to provide customised Brazilian shapewear with premium
          quality and advanced technology for the region. Moreover, the warehouse in Dubai

          CommerCity free zone has signi cantly contributed towards enhancing the

          logistical capabilities of the company and ensuring a robust presence in its target

          market.




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