Page 41 - Metro Brazil PR Report - February 2024
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Metro Brazil witnesses 210 per cent sales growth in 2023 | Daily Guardian UAE
GCC countries. The expectational growth is attributed to the company’s strategic
collaborations, integration of advanced technologies and its state-of-the-art
warehouse in Dubai CommerCity free zone.
Capitalising on this growth, Metro Brazil aims to expand its footprint across online
marketplaces in the Middle East region in 2024, including Amazon, Noon and other
leading marketplaces.
With the growing demand for shapewear in the GCC, among other Middle East
countries, the company’s effort to strengthen its position in the regional market is
in line with the changing retail trends. According to Metro Brazil’s latest report, the
global addressable market is expected to reach a market size of USD 218.19 billion
marking a 3.98 per cent increase by 2028, while GCC’s addressable market is
expected to reach a market size of USD 3.5 billion by 2028, with a 1.83 per cent rise.
Alaa Kara Ali, CEO of Metro Brazil, said: “We are proud to witness remarkable
growth in 2023 as a result of our numerous efforts. Last year, we successfully
partnered with several international suppliers and logistics companies, including
Aramex and DHL, which enabled us to ful l customer demands on time. In
addition, the key appointments we made for the strategic positions increased the
expertise and preparedness of our team for the upcoming developments. We are
enthusiastic about the future of the shapewear market in the region, as we have set
in place new plans for our business in 2024. Currently, we are directing our efforts
towards securing venture capital investments, in order to expand further in the
Middle East. This business strategy is vital for our continued success and resilience
in this dynamic market landscape, which would also involve opening physical
stores in the future.”
Metro Brazil has been continuously updating their Brazilian shapewear products
according to the market needs and fashion trends. Furthermore, the company is
constantly on the outlook for collaborating with various other internationally
recognised suppliers to provide customised Brazilian shapewear with premium
quality and advanced technology for the region. Moreover, the warehouse in Dubai
CommerCity free zone has signi cantly contributed towards enhancing the
logistical capabilities of the company and ensuring a robust presence in its target
market.
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