Page 12 - Whizmo PR REPORT - August 2025

Did you know that Whizmo is empowering the underserved and driving the UAE’s digital payment revolution? - Middle East New…

“The name ‘Whizmo’ is a deliberate synthesis of two powerful ideas.” Credit: Anna Shvets

How did Whizpay Technology identify the specific financial friction experienced by

unbanked and underserved populations in the UAE?

Our founding team combined rigorous market research with firsthand insights to identify the many

frictions faced by unbanked and underserved populations in the UAE. Their direct engagement with
cash-reliant communities offered a clear perspective on the barriers to accessing formal financial
services.

The Covid-19 pandemic further accelerated the global shift toward a digital economy, underscoring
the urgent need for inclusive, contactless, and accessible financial solutions. This transformation

made one thing clear: digital enablement was no longer optional; it had become essential.

Guided by these insights, we set out to develop a scalable and cost-efficient solution that addresses

real-world challenges, including the secure digitisation of physical currency, simplified onboarding,
and seamless money transfers.

Whizmo was built as a mission-led platform to bridge the gap between traditional and digital
finance. By providing users with a frictionless way to manage their finances, it empowers greater

independence, strengthens financial resilience, and supports long-term socioeconomic progress.

What differentiates Whizmo from fintech and mobile wallet platforms already operating in the

UAE, GCC, East Africa, and South Asia?

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