Page 20 - Whizmo PR REPORT - August 2025

Did you know that Whizmo is empowering the underserved and driving the UAE’s digital payment revolution? - Middle East New…
Our competitive edge lies in removing financial frictions and addressing real-world challenges with
purposeful design. By placing customer needs at the centre of every decision, we continue to build

trust, strengthen engagement, and sustain our market leadership in a fast-moving digital landscape.

What do your earlier leadership stints in the fintech sector in Africa bring to the table as CEO

of Whizmo?

My leadership journey in Africa spans over two decades, during which I have had the privilege of

contributing to some of the region’s most transformative fintech launches across banking and
telecommunications.

These experiences have significantly shaped my expertise in mobile money, digital banking, and
financial inclusion. I have led complex transformation initiatives, particularly in East Africa, where I

saw firsthand the profound impact of accessible financial services on communities. This on-the-
ground experience has cultivated a practical, impact-oriented approach to innovation and execution.

As the CEO of Whizmo, I bring that perspective to the UAE, with a focus on delivering not just a
digital payments platform, but meaningful access and lasting value for users. My passion for driving
systemic change and advancing democratized finance continues to guide our strategic direction,

empowering us to exceed regulatory and market expectations while actively contributing to a more
inclusive financial landscape.

Hero image: Eric G. Karobia, CEO of Whizmo. Credit: Whizmo

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