Page 41 - JGROUP PR REPORT JUNE 2025

6/3/25, 11:17 AM Blis named ‘AdTech Platform of the Year,’ bags 4 awards at MMA SMARTIES MENA 2025 - Middle East Business News and Inform…
dedication of our team toward empowering brands with the tools they need to make smarter,
data-driven decisions that drive incremental business”

“We are especially grateful to our visionary partners at Starbucks and the outstanding team at

UM. Their innovation, agility, and focus on measurable impact played a vital role in this
achievement. This collaboration is a clear example of how innovative data-driven strategies can
lead to remarkable business success. As we look ahead, we remain committed to continuous

innovation and raising the standards for programmatic advertising in 2025 and beyond,” he

added.

Imaad Joma, Founder of JGroup, stated: “This recognition for Blis at the MMA SMARTIES MENA

2025 is a reflection of JGroup’s ongoing commitment to pioneering innovation and leadership in
the digital advertising space. We are incredibly pleased with Blis’s accomplishments in

harnessing cutting-edge technologies and maintaining a privacy-first approach to reshape how
brands engage with their audiences. These awards highlight the exceptional talent and

dedication of the Blis team, as well as their unwavering focus on delivering measurable impact
for our business partners.”

The accolades celebrate the success of a campaign born from a strategic collaboration between
Blis, Starbucks, and UM. Centered on leveraging Blis’s advanced location intelligence

technology, the campaign aimed to engage both existing Starbucks customers and those loyal
to competitor brands. By utilising first-party data from Starbucks, Blis was able to precisely

target and attract new footfall, ultimately driving incremental business growth and deepening
customer engagement.

Rahat Reza, Head of Integrated Marketing, Starbucks (Al Shaya), said: “At Starbucks, our goal

has always been to be more than just a coffee destination — we aspire to be a meaningful part
of our customers’ daily lives. Through our partnership with Blis and UM, we transformed
location intelligence into real-time, relevant engagement. Blis’s recognition at the MMA MENA

Smarties is a clear validation that when data-driven innovation is executed thoughtfully, it not
only enhances customer experiences but also delivers measurable business impact.”

The MMA SMARTIES MENA awards honours impactful work that reflects the evolving nature of

modern marketing – from AI integration and real-time engagement to storytelling and
purpose-led initiatives. The awards cement Blis’s position as a pioneer in data-driven marketing

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