Page 38 - JGROUP PR REPORT JUNE 2025

6/3/25, 11:17 AM Blis Named ‘AdTech Platform of the Year’ at MMA SMARTIES MENA 2025, Wins Four Prestigious Awards
campaign stemmed from a powerful collaboration with Starbucks and UM, demonstrating how data-
powered advertising can achieve real-time engagement and generate incremental growth.

Innovation Rooted In Data And Results

Commenting on the win, Karim Hassan, Commercial Director at Blis, said:
“We are honored to be recognized by MMA SMARTIES MENA for our continued innovation in the

AdTech space. These awards affirm the strength of our location intelligence technology and the
dedication of our team in enabling brands to make smarter, data-informed decisions that yield real
impact.”

Hassan also acknowledged the critical role played by partners:

“Our collaboration with Starbucks and the UM team showcases how agile, data-driven strategies can
transform customer engagement. We look forward to continuing to raise the bar for programmatic
advertising in 2025 and beyond.”

Empowering Brands Through Location Intelligence

The campaign that earned Blis its accolades was designed to engage both existing Starbucks
customers and consumers loyal to competitor brands. By leveraging Starbucks’ first-party data,

Blis successfully targeted new audiences, enhanced foot traffic, and contributed to deeper customer
engagement—demonstrating the powerful potential of blending location intelligence with real-time
activation.

Rahat Reza, Head of Integrated Marketing at Starbucks (Al Shaya), said:

“Our vision has always been to make Starbucks a meaningful part of our customers’ lives. Through our
partnership with Blis and UM, we brought that vision to life by converting location data into real-time,
relevant interactions. This recognition affirms the value of thoughtfully executed, data-driven
innovation in enhancing customer experiences and business performance.”

A Milestone In JGroup’s Innovation Journey

Imaad Joma, Founder of JGroup, added:

“Blis’s achievements at MMA SMARTIES MENA 2025 reflect JGroup’s strategic focus on innovation
and leadership in digital advertising. These awards validate the exceptional work of the Blis team and
their mission to reshape how brands connect with consumers through privacy-first, technology-led
approaches.”

Shaping The Future Of Programmatic Advertising

The MMA SMARTIES MENA awards celebrate transformative marketing strategies in a digital-first
era, spotlighting excellence in AI integration, storytelling, and real-time engagement. Blis’s

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