Page 35 - JGROUP PR REPORT JUNE 2025

6/3/25, 11:17 AM Blis Recognized as 'AdTech Platform of the Year' and Wins Four Awards at the 2025 MMA SMARTIES MENA
awards reflect the power of our Location Intelligence technology and the unwavering dedication of our team toward
empowering brands with the tools they need to make smarter, data-driven decisions that drive incremental business.”

Hassan further acknowledged the pivotal role of strategic partnerships in achieving Blis’s milestones, particularly emphasizing

the collaboration with Starbucks and UM. “We are especially grateful to our visionary partners at Starbucks and the outstanding
team at UM. Their innovation, agility, and focus on measurable impact played a vital role in this achievement,” he remarked.
This partnership epitomizes the potential of innovative, data-driven strategies to yield significant business success.

Adding to the accolades, Imaad Joma, Founder of JGroup, noted, “This recognition for Blis at the MMA SMARTIES MENA
2025 is a reflection of JGroup’s ongoing commitment to pioneering innovation and leadership in the digital advertising space.”
Joma commended Blis for leveraging cutting-edge technologies while adhering to a privacy-first approach, which has not only

reshaped brand-audience interaction but also showcased the exceptional talent within the Blis team.

The award-winning campaign resulted from a strategic collaboration among Blis, Starbucks, and UM, designed to engage both
existing Starbucks customers and individuals loyal to competing brands. By harnessing first-party data from Starbucks, Blis

adeptly targeted new customers, thereby enhancing footfall and ultimately driving business growth.

Rahat Reza, the Head of Integrated Marketing at Starbucks (Al Shaya), emphasized the overarching mission of Starbucks: to be

more than just a coffee destination. “Our goal has always been to be a meaningful part of our customers’ daily lives. Through
our partnership with Blis and UM, we transformed location intelligence into real-time, relevant engagement,” he stated. Reza
further elaborated that Blis’s recognition at the MMA MENA Smarties serves as validation of the effectiveness of thoughtful,

data-driven innovation in enhancing customer experiences and delivering quantifiable business impacts.

The MMA SMARTIES MENA awards celebrate significant contributions that reflect the dynamic evolution of modern
marketing — from integrating artificial intelligence and fostering real-time customer interaction to embracing storytelling and

promoting purpose-driven initiatives. As brands increasingly seek to navigate the complexities of today’s marketplace, the
accolades awarded to Blis not only affirm its leadership in data-driven marketing but also underscore its role in advancing
location intelligence as a critical component in successful advertising strategies.

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