Page 31 - JGROUP PR REPORT JUNE 2025

6/3/25, 11:17 AM Blis named ‘AdTech Platform of the Year,’ bags 4 awards at MMA SMARTIES MENA 2025 | iHeartEmirates
UAE, 02 June 2025: Blis, a leading privacy-first, location-powered programmatic omnichannel

advertising platform and a subsidiary of JGroup, has been crowned ‘AdTech Platform of the

Year’ at the highly anticipated MMA SMARTIES MENA 2025. The company also clinched two
Gold awards in the categories of ‘Data & Insights’ and ‘Real-Time Marketing’, as well as a

Bronze award in ‘Programmatic’, affirming its leadership in delivering data-driven advertising

solutions that generate tangible business outcomes.

These accolades reflect Blis’s commitment to redefining the advertising landscape through

cutting-edge location intelligence, a steadfast focus on privacy-first innovation, and the delivery
of campaigns that generate tangible, measurable outcomes.

Karim Hassan, Commercial Director at Blis, said: “We are honoured to be recognised with

the MMA SMARTIES MENA awards for our continued innovation and leadership in the AdTech
space. These awards reflect the power of our Location Intelligence technology and the

unwavering dedication of our team toward empowering brands with the tools they need to make

smarter, data-driven decisions that drive incremental business”

“We are especially grateful to our visionary partners at Starbucks and the outstanding team at

UM. Their innovation, agility, and focus on measurable impact played a vital role in this

achievement. This collaboration is a clear example of how innovative data-driven strategies can

lead to remarkable business success. As we look ahead, we remain committed to continuous

innovation and raising the standards for programmatic advertising in 2025 and beyond,” he
added.

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