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6/3/25, 11:17 AM Blis named ‘AdTech Platform of the Year,’ at MMA SMARTIES MENA 2025
Blis named ‘AdTech Platform of the Year,’ at MMA

SMARTIES MENA 2025

Adgully Bureau | 1 day ago

Blis, a leading privacy-first, location-powered programmatic omnichannel advertising platform and a subsidiary of
JGroup, has been crowned ‘AdTech Platform of the Year’ at the highly anticipated MMA SMARTIES MENA 2025. The
company also clinched two Gold awards in the categories of ‘Data & Insights’ and ‘Real-Time Marketing’, as well as
a Bronze award in ‘Programmatic’, affirming its leadership in delivering data-driven advertising solutions that
generate tangible business outcomes.
These accolades reflect Blis’s commitment to redefining the advertising landscape through cutting-edge location
intelligence, a steadfast focus on privacy-first innovation, and the delivery of campaigns that generate tangible,
measurable outcomes.
Karim Hassan, Commercial Director at Blis, said: “We are honoured to be recognised with the MMA SMARTIES
MENA awards for our continued innovation and leadership in the AdTech space. These awards reflect the power of
our Location Intelligence technology and the unwavering dedication of our team toward empowering brands with
the tools they need to make smarter, data-driven decisions that drive incremental business”
“We are especially grateful to our visionary partners at Starbucks and the outstanding team at UM. Their innovation,
agility, and focus on measurable impact played a vital role in this achievement. This collaboration is a clear example
of how innovative data-driven strategies can lead to remarkable business success. As we look ahead, we remain

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