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6/9/25, 1:39 PM Digimotive wins bronze at MMA Smarties for innovative Ras Al Khaimah Tourism Campaign | Web Release

NEWS

Digimotive Wins Bronze At MMA Smarties For Innovative Ras Al
Khaimah Tourism Campaign

By Editor_wr On Jun 4, 2025

Digimotive, a leading digital media solutions provider in the Middle East and North Africa (MENA) region, won bronze
at this year’s MMA Smarties Awards in the highly competitive ‘Small Budget, Big Impact’ category. The company was
awarded the accolade for its groundbreaking tourism campaign developed in partnership with Ras Al Khaimah Tourism

Development Authority.

The trailblazing campaign leveraged precision targeting and artificial intelligence (AI) to generate significant real-time
engagement, highlighting the role of strategic, technology-driven approaches in delivering substantial results, even with

limited resources. Furthermore, it positively transformed tourists’ interactions with their surroundings, transforming
brief encounters into profound explorations.

Raafat Jebril, Managing Partner of Digimotive said: “We are deeply honoured to receive this recognition at the

MMA Smarties Awards. The accolade is a testament to our team’s unparalleled creativity and ongoing efforts to achieve
exceptional results for our clients by leveraging best-in-class technologies. It further demonstrates the potential of

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