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6/9/25, 1:38 PM Latest News

Digimotive wins bronze at MMA Smarties for

innovative Ras Al Khaimah Tourism Campaign

09/06/2025

UAE, 04 June 2025: Digimotive, a leading digital media solutions provider in the Middle East and North Africa

(MENA) region, won bronze at this year’s MMA Smarties Awards in the highly competitive ‘Small Budget, Big
Impact’ category. The company was awarded the accolade for its groundbreaking tourism campaign

developed in partnership with Ras Al Khaimah Tourism Development Authority.

The trailblazing campaign leveraged precision targeting and artificial intelligence (AI) to generate significant
real-time engagement, highlighting the role of strategic, technology-driven approaches in delivering

substantial results, even with limited resources. Furthermore, it positively transformed tourists’ interactions
with their surroundings, transforming brief encounters into profound explorations.

Raafat Jebril, Managing Partner of Digimotive said: “We are deeply honoured to receive this recognition at
the MMA Smarties Awards. The accolade is a testament to our team’s unparalleled creativity and ongoing

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