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6/9/25, 1:39 PM Digimotive wins bronze at MMA Smarties for innovative Ras Al Khaimah Tourism Campaign - Middle East News 247

Digimotive wins bronze at MMA Smarties for

innovative Ras Al Khaimah Tourism Campaign

By PR News Desk 04/06/2025

Digimotive, a leading digital media solutions provider in the Middle East and North Africa (MENA) region,
won bronze at this year’s MMA Smarties Awards in the highly competitive ‘Small Budget, Big Impact’
category. The company was awarded the accolade for its groundbreaking tourism campaign developed in

partnership with Ras Al Khaimah Tourism Development Authority.

The trailblazing campaign leveraged precision targeting and artificial intelligence (AI) to generate

significant real-time engagement, highlighting the role of strategic, technology-driven approaches in
delivering substantial results, even with limited resources. Furthermore, it positively transformed tourists’
interactions with their surroundings, transforming brief encounters into profound explorations.

Raafat Jebril, Managing Partner of Digimotive said: “We are deeply honoured to receive this
recognition at the MMA Smarties Awards. The accolade is a testament to our team’s unparalleled
creativity and ongoing efforts to achieve exceptional results for our clients by leveraging best-in-class

technologies. It further demonstrates the potential of strategic thinking and smart execution in helping
create remarkable impact. Moreover, we take great pride in being able to elevate Ras Al Khaimah’s public
perception, further highlighting the Emirate’s exquisite tourist offerings.”

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