Page 27 - JGROUP PR REPORT JUNE 2025

6/3/25, 11:17 AM Blis named ‘AdTech Platform of the Year,’ bags 4 awards at MMA SMARTIES MENA 2025 | UAE News 24/7
Imaad Joma, Founder of JGroup, stated: “This recognition for Blis at the MMA SMARTIES MENA 2025 is
a reflection of JGroup’s ongoing commitment to pioneering innovation and leadership in the digital advertising
space. We are incredibly pleased with Blis’s accomplishments in harnessing cutting-edge technologies and
maintaining a privacy-first approach to reshape how brands engage with their audiences. These awards highlight
the exceptional talent and dedication of the Blis team, as well as their unwavering focus on delivering
measurable impact for our business partners.”

The accolades celebrate the success of a campaign born from a strategic collaboration between Blis, Starbucks,
and UM. Centered on leveraging Blis’s advanced location intelligence technology, the campaign aimed to
engage both existing Starbucks customers and those loyal to competitor brands. By utilising first-party data from
Starbucks, Blis was able to precisely target and attract new footfall, ultimately driving incremental business
growth and deepening customer engagement.

Rahat Reza, Head of Integrated Marketing, Starbucks (Al Shaya), said: “At Starbucks, our goal has always
been to be more than just a coffee destination — we aspire to be a meaningful part of our customers’ daily lives.
Through our partnership with Blis and UM, we transformed location intelligence into real-time, relevant
engagement. Blis’s recognition at the MMA MENA Smarties is a clear validation that when data-driven
innovation is executed thoughtfully, it not only enhances customer experiences but also delivers measurable
business impact.”

The MMA SMARTIES MENA awards honours impactful work that reflects the evolving nature of modern
marketing – from AI integration and real-time engagement to storytelling and purpose-led initiatives. The awards
cement Blis’s position as a pioneer in data-driven marketing and location intelligence. As the demand for smarter
and data-driven advertising grows, Blis continues to lead the way with unparallelled precision and impact.

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