Page 29 - JGROUP PR REPORT JUNE 2025

6/3/25, 11:17 AM Blis named ‘AdTech Platform of the Year,’ at MMA SMARTIES MENA 2025
committed to continuous innovation and raising the standards for programmatic advertising in 2025 and beyond,”
he added.

Imaad Joma, Founder of JGroup, stated: “This recognition for Blis at the MMA SMARTIES MENA 2025 is a reflection
of JGroup’s ongoing commitment to pioneering innovation and leadership in the digital advertising space. We are
incredibly pleased with Blis’s accomplishments in harnessing cutting-edge technologies and maintaining a privacy-
first approach to reshape how brands engage with their audiences. These awards highlight the exceptional talent
and dedication of the Blis team, as well as their unwavering focus on delivering measurable impact for our business
partners.”
The accolades celebrate the success of a campaign born from a strategic collaboration between Blis, Starbucks, and
UM. Centered on leveraging Blis’s advanced location intelligence technology, the campaign aimed to engage both
existing Starbucks customers and those loyal to competitor brands. By utilising first-party data from Starbucks, Blis
was able to precisely target and attract new footfall, ultimately driving incremental business growth and deepening
customer engagement.

Rahat Reza, Head of Integrated Marketing, Starbucks (Al Shaya), said: "At Starbucks, our goal has always been to be
more than just a coffee destination — we aspire to be a meaningful part of our customers’ daily lives. Through our
partnership with Blis and UM, we transformed location intelligence into real-time, relevant engagement. Blis’s
recognition at the MMA MENA Smarties is a clear validation that when data-driven innovation is executed
thoughtfully, it not only enhances customer experiences but also delivers measurable business impact."
The MMA SMARTIES MENA awards honours impactful work that reflects the evolving nature of modern marketing –
from AI integration and real-time engagement to storytelling and purpose-led initiatives. The awards cement Blis's
position as a pioneer in data-driven marketing and location intelligence. As the demand for smarter and data-driven
advertising grows, Blis continues to lead the way with unparallelled precision and impact.

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