Page 32 - JGROUP PR REPORT JUNE 2025

6/3/25, 11:17 AM Blis named ‘AdTech Platform of the Year,’ bags 4 awards at MMA SMARTIES MENA 2025 | iHeartEmirates

Imaad Joma, Founder of JGroup, stated: “This recognition for Blis at the MMA SMARTIES

MENA 2025 is a reflection of JGroup’s ongoing commitment to pioneering innovation and

leadership in the digital advertising space. We are incredibly pleased with Blis’s

accomplishments in harnessing cutting-edge technologies and maintaining a privacy-first

approach to reshape how brands engage with their audiences. These awards highlight the
exceptional talent and dedication of the Blis team, as well as their unwavering focus on

delivering measurable impact for our business partners.”

The accolades celebrate the success of a campaign born from a strategic collaboration
between Blis, Starbucks, and UM. Centered on leveraging Blis’s advanced location intelligence

technology, the campaign aimed to engage both existing Starbucks customers and those loyal

to competitor brands. By utilising first-party data from Starbucks, Blis was able to precisely

target and attract new footfall, ultimately driving incremental business growth and deepening

customer engagement.

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