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6/3/25, 11:17 AM Blis named ‘AdTech Platform of the Year,’ bags 4 awards at MMA SMARTIES MENA 2025 | iHeartEmirates
Rahat Reza, Head of Integrated Marketing, Starbucks (Al Shaya), said: “At Starbucks, our

goal has always been to be more than just a coffee destination — we aspire to be a meaningful

part of our customers’ daily lives. Through our partnership with Blis and UM, we transformed
location intelligence into real-time, relevant engagement. Blis’s recognition at the MMA MENA

Smarties is a clear validation that when data-driven innovation is executed thoughtfully, it not

only enhances customer experiences but also delivers measurable business impact.”

The MMA SMARTIES MENA awards honours impactful work that reflects the evolving nature of

modern marketing – from AI integration and real-time engagement to storytelling and purpose-

led initiatives. The awards cement Blis’s position as a pioneer in data-driven marketing and

location intelligence. As the demand for smarter and data-driven advertising grows, Blis

continues to lead the way with unparallelled precision and impact.

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