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6/3/25, 11:17 AM Blis named ‘AdTech Platform of the Year,’ bags 4 awards at MMA SMARTIES MENA 2025 | UAE News 24/7

Business & Investments

Blis named ‘AdTech Platform of the Year,’ bags 4

awards at MMA SMARTIES MENA 2025

June 2, 2025 uaenews247

Blis secured two Golds in ‘Data & Insights’ and ‘Real-Time Marketing’ categories and a Bronze in
‘Programmatic’ category claiming the crown of ‘AdTech platform for 2025’

UAE, 02 June 2025: Blis, a leading privacy-first, location-powered programmatic omnichannel advertising
platform and a subsidiary of JGroup, has been crowned ‘AdTech Platform of the Year’ at the highly anticipated
MMA SMARTIES MENA 2025. The company also clinched two Gold awards in the categories of ‘Data &
Insights’ and ‘Real-Time Marketing’, as well as a Bronze award in ‘Programmatic’, affirming its leadership in
delivering data-driven advertising solutions that generate tangible business outcomes.

These accolades reflect Blis’s commitment to redefining the advertising landscape through cutting-edge location
intelligence, a steadfast focus on privacy-first innovation, and the delivery of campaigns that generate tangible,
measurable outcomes.

Karim Hassan, Commercial Director at Blis, said: “We are honoured to be recognised with the MMA
SMARTIES MENA awards for our continued innovation and leadership in the AdTech space. These awards
reflect the power of our Location Intelligence technology and the unwavering dedication of our team toward
empowering brands with the tools they need to make smarter, data-driven decisions that drive incremental
business”

“We are especially grateful to our visionary partners at Starbucks and the outstanding team at UM. Their
innovation, agility, and focus on measurable impact played a vital role in this achievement. This collaboration is
a clear example of how innovative data-driven strategies can lead to remarkable business success. As we look
ahead, we remain committed to continuous innovation and raising the standards for programmatic advertising in
2025 and beyond,” he added.

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