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6/10/25, 11:53 AM Digimotive Wins Bronze At MMA Smarties For Innovative Ras Al Khaimah Tourism Campaign

Digimotive Wins Bronze At MMA Smarties For Innovative Ras
Al Khaimah Tourism Campaign

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2025-06-04 05:15:19

(MENAFN- Mid-East Info) Digimotive, a leading digital media solutions provider in the Middle East and North Africa (MENA)
region, won bronze at this year's MMA Smarties Awards in the highly competitive 'Small Budget, Big Impact' category. The
company was awarded the accolade for its groundbreaking tourism campaign developed in partnership with Ras Al
Khaimah Tourism Development Authority.

The trailblazing campaign leveraged precision targeting and artificial intelligence (AI) to generate significant real-time
engagement, highlighting the role of strategic, technology-driven approaches in delivering substantial results, even with
limited resources. Furthermore, it positively transformed tourists' interactions with their surroundings, transforming brief
encounters into profound explorations.

Raafat Jebril, Managing Partner of Digimotive said:“We are deeply honoured to receive this recognition at the MMA
Smarties Awards. The accolade is a testament to our team's unparalleled creativity and ongoing efforts to achieve
exceptional results for our clients by leveraging best-in-class technologies. It further demonstrates the potential of strategic
thinking and smart execution in helping create remarkable impact. Moreover, we take great pride in being able to elevate
Ras Al Khaimah's public perception, further highlighting the Emirate's exquisite tourist offerings.”

The campaign marked the synergy of fresh creative concepts and advanced technological integration, positively shifting the
perception of Ras Al Khaimah and consolidating its position as a leading tourist destination, with far more to offer than just

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