Page 11 - JGROUP PR REPORT JUNE 2025

innovation and raising the standards for programmatic advertising in 2025 and

beyond,” he added.

Imaad Joma, Founder of JGroup, stated: “This recognition for Blis at the MMA SMARTIES

MENA 2025 is a reflection of JGroup’s ongoing commitment to pioneering innovation and
leadership in the digital advertising space. We are incredibly pleased with Blis’s

accomplishments in harnessing cutting-edge technologies and maintaining a privacy-first
approach to reshape how brands engage with their audiences. These awards highlight the

exceptional talent and dedication of the Blis team, as well as their unwavering focus on
delivering measurable impact for our business partners.”

The accolades celebrate the success of a campaign born from a strategic collaboration between
Blis, Starbucks, and UM. Centered on leveraging Blis’s advanced location intelligence

technology, the campaign aimed to engage both existing Starbucks customers and those loyal

to competitor brands. By utilising first-party data from Starbucks, Blis was able to precisely
target and attract new footfall, ultimately driving incremental business growth and deepening

customer engagement.

Rahat Reza, Head of Integrated Marketing, Starbucks (Al Shaya), said: "At Starbucks,
our goal has always been to be more than just a coffee destination — we aspire to be a

meaningful part of our customers’ daily lives. Through our partnership with Blis and UM, we

transformed location intelligence into real-time, relevant engagement. Blis’s recognition at the
MMA MENA Smarties is a clear validation that when data-driven innovation is executed

thoughtfully, it not only enhances customer experiences but also delivers measurable business
impact."

The MMA SMARTIES MENA awards honours impactful work that reflects the evolving

nature of modern marketing – from AI integration and real-time engagement to storytelling and

purpose-led initiatives. The awards cement Blis's position as a pioneer in data-driven marketing
and location intelligence. As the demand for smarter and data-driven advertising grows, Blis

continues to lead the way with unparallelled precision and impact.

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