Page 8 - JGROUP PR REPORT JUNE 2025

Press Release

Digimotive wins bronze at MMA Smarties for innovative Ras Al

Khaimah Tourism Campaign

UAE, 04 June 2025: Digimotive, a leading digital media solutions provider in the Middle East

and North Africa (MENA) region, won bronze at this year’s MMA Smarties Awards in the highly
competitive ‘Small Budget, Big Impact’ category. The company was awarded the accolade for its

groundbreaking tourism campaign developed in partnership with Ras Al Khaimah Tourism
Development Authority.

The trailblazing campaign leveraged precision targeting and artificial intelligence (AI) to generate
significant real-time engagement, highlighting the role of strategic, technology-driven approaches

in delivering substantial results, even with limited resources. Furthermore, it positively
transformed tourists’ interactions with their surroundings, transforming brief encounters into

profound explorations.

Raafat Jebril, Managing Partner of Digimotive said: “We are deeply honoured to receive this

recognition at the MMA Smarties Awards. The accolade is a testament to our team’s unparalleled
creativity and ongoing efforts to achieve exceptional results for our clients by leveraging best-in-

class technologies. It further demonstrates the potential of strategic thinking and smart execution

in helping create remarkable impact. Moreover, we take great pride in being able to elevate Ras Al
Khaimah’s public perception, further highlighting the Emirate’s exquisite tourist offerings.”

The campaign marked the synergy of fresh creative concepts and advanced technological

integration, positively shifting the perception of Ras Al Khaimah and consolidating its position as
a leading tourist destination, with far more to offer than just beaches. The accolade also reaffirms

Digimotive’s constant commitment to providing intelligent, performance-driven solutions that

yield tangible long-term impact.