Page 10 - JGROUP PR REPORT JUNE 2025

News Brief

Blis named ‘AdTech Platform of the Year,’ bags 4 awards at MMA

SMARTIES MENA 2025

Blis secured two Golds in ‘Data & Insights’ and ‘Real-Time Marketing’

categories and a Bronze in ‘Programmatic’ category claiming the crown of

‘AdTech platform for 2025’

UAE, 02 June 2025: Blis, a leading privacy-first, location-powered programmatic

omnichannel advertising platform and a subsidiary of JGroup, has been crowned ‘AdTech
Platform of the Year’ at the highly anticipated MMA SMARTIES MENA 2025. The company

also clinched two Gold awards in the categories of ‘Data & Insights’ and ‘Real-Time
Marketing’, as well as a Bronze award in ‘Programmatic’, affirming its leadership in delivering

data-driven advertising solutions that generate tangible business outcomes.

These accolades reflect Blis’s commitment to redefining the advertising landscape through

cutting-edge location intelligence, a steadfast focus on privacy-first innovation, and the
delivery of campaigns that generate tangible, measurable outcomes.

Karim Hassan, Commercial Director at Blis, said: “We are honoured to be recognised with
the MMA SMARTIES MENA awards for our continued innovation and leadership in the

AdTech space. These awards reflect the power of our Location Intelligence technology and the
unwavering dedication of our team toward empowering brands with the tools they need to make

smarter, data-driven decisions that drive incremental business”

“We are especially grateful to our visionary partners at Starbucks and the outstanding team at

UM. Their innovation, agility, and focus on measurable impact played a vital role in this
achievement. This collaboration is a clear example of how innovative data-driven strategies

can lead to remarkable business success. As we look ahead, we remain committed to continuous