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6/10/25, 11:53 AM Digimotive wins bronze at MMA Smarties for innovative Ras Al Khaimah Tourism Campaign - Middle East Business News and Info…
Digimotive wins bronze at MMA Smarties for

innovative Ras Al Khaimah Tourism Campaign

June 5, 2025

Digimotive, a leading digital media solutions provider in the Middle East and North Africa
(MENA) region, won bronze at this year’s MMA Smarties Awards in the highly competitive

‘Small Budget, Big Impact’ category. The company was awarded the accolade for its
groundbreaking tourism campaign developed in partnership with Ras Al Khaimah Tourism

Development Authority.

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The trailblazing campaign leveraged precision targeting and artificial intelligence (AI) to
generate significant real-time engagement, highlighting the role of strategic, technology-driven

approaches in delivering substantial results, even with limited resources. Furthermore, it
positively transformed tourists’ interactions with their surroundings, transforming brief

encounters into profound explorations.

Raafat Jebril, Managing Partner of Digimotive said: “We are deeply honoured to receive this
recognition at the MMA Smarties Awards. The accolade is a testament to our team’s
unparalleled creativity and ongoing efforts to achieve exceptional results for our clients by

leveraging best-in-class technologies. It further demonstrates the potential of strategic thinking
and smart execution in helping create remarkable impact. Moreover, we take great pride in

being able to elevate Ras Al Khaimah’s public perception, further highlighting the Emirate’s
exquisite tourist offerings.”

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