Page 44 - JGROUP PR REPORT JUNE 2025

6/3/25, 11:18 AM Latest News

Karim Hassan, Commercial Director at Blis, said: “We are honoured to be recognised with the MMA

SMARTIES MENA awards for our continued innovation and leadership in the AdTech space. These awards
reflect the power of our Location Intelligence technology and the unwavering dedication of our team toward

empowering brands with the tools they need to make smarter, data-driven decisions that drive incremental
business”

“We are especially grateful to our visionary partners at Starbucks and the outstanding team at UM. Their

innovation, agility, and focus on measurable impact played a vital role in this achievement. This collaboration
is a clear example of how innovative data-driven strategies can lead to remarkable business success. As we
look ahead, we remain committed to continuous innovation and raising the standards for programmatic

advertising in 2025 and beyond,” he added.

Imaad Joma, Founder of JGroup, stated: “This recognition for Blis at the MMA SMARTIES MENA 2025 is a
reflection of JGroup’s ongoing commitment to pioneering innovation and leadership in the digital advertising
space. We are incredibly pleased with Blis’s accomplishments in harnessing cutting-edge technologies and

maintaining a privacy-first approach to reshape how brands engage with their audiences. These awards
highlight the exceptional talent and dedication of the Blis team, as well as their unwavering focus on

delivering measurable impact for our business partners.”

The accolades celebrate the success of a campaign born from a strategic collaboration between Blis,
Starbucks, and UM. Centered on leveraging Blis’s advanced location intelligence technology, the campaign

aimed to engage both existing Starbucks customers and those loyal to competitor brands. By utilising first-
party data from Starbucks, Blis was able to precisely target and attract new footfall, ultimately driving
incremental business growth and deepening customer engagement.

Rahat Reza, Head of Integrated Marketing, Starbucks (Al Shaya), said: "At Starbucks, our goal has always

been to be more than just a coffee destination — we aspire to be a meaningful part of our customers’ daily
lives. Through our partnership with Blis and UM, we transformed location intelligence into real-time, relevant

engagement. Blis’s recognition at the MMA MENA Smarties is a clear validation that when data-driven
innovation is executed thoughtfully, it not only enhances customer experiences but also delivers measurable

business impact."

The MMA SMARTIES MENA awards honours impactful work that reflects the evolving nature of modern

marketing – from AI integration and real-time engagement to storytelling and purpose-led initiatives. The
awards cement Blis's position as a pioneer in data-driven marketing and location intelligence. As the demand

for smarter and data-driven advertising grows, Blis continues to lead the way with unparallelled precision and

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