Page 47 - JGROUP PR REPORT JUNE 2025

6/3/25, 11:18 AM Blis Named 'Adtech Platform Of The Year,' Bags 4 Awards At MMA SMARTIES MENA 2025
These accolades reflect Blis's commitment to redefining the advertising landscape through
cutting-edge location intelligence, a steadfast focus on privacy-first innovation, and the
delivery of campaigns that generate tangible, measurable outcomes.

Karim Hassan, Commercial Director at Blis, said:“We are honoured to be recognised with
the MMA SMARTIES MENA awards for our continued innovation and leadership in the
AdTech space. These awards reflect the power of our Location Intelligence technology and
the unwavering dedication of our team toward empowering brands with the tools they need
to make smarter, data-driven decisions that drive incremental business”

“We are especially grateful to our visionary partners at Starbucks and the outstanding team
at UM. Their innovation, agility, and focus on measurable impact played a vital role in this
achievement. This collaboration is a clear example of how innovative data-driven strategies
can lead to remarkable business success. As we look ahead, we remain committed to
continuous innovation and raising the standards for programmatic advertising in 2025 and
beyond,” he added.

Imaad Joma, Founder of JGroup, stated:“This recognition for Blis at the MMA SMARTIES
MENA 2025 is a reflection of JGroup's ongoing commitment to pioneering innovation and
leadership in the digital advertising space. We are incredibly pleased with Blis's
accomplishments in harnessing cutting-edge technologies and maintaining a privacy-first
approach to reshape how brands engage with their audiences. These awards highlight the
exceptional talent and dedication of the Blis team, as well as their unwavering focus on
delivering measurable impact for our business partners.”

The accolades celebrate the success of a campaign born from a strategic collaboration
between Blis, Starbucks, and UM. Centered on leveraging Blis's advanced location
intelligence technology, the campaign aimed to engage both existing Starbucks customers
and those loyal to competitor brands. By utilising first-party data from Starbucks, Blis was
able to precisely target and attract new footfall, ultimately driving incremental business
growth and deepening customer engagement.

Rahat Reza, Head of Integrated Marketing, Starbucks (Al Shaya), said:“At Starbucks, our
goal has always been to be more than just a coffee destination - we aspire to be a
meaningful part of our customers' daily lives. Through our partnership with Blis and UM, we
transformed location intelligence into real-time, relevant engagement. Blis's recognition at
the MMA MENA Smarties is a clear validation that when data-driven innovation is executed
thoughtfully, it not only enhances customer experiences but also delivers measurable
business impact.”
The MMA SMARTIES MENA awards honours impactful work that reflects the evolving nature
of modern marketing – from AI integration and real-time engagement to storytelling and

purpose-led initiatives. The awards cement Blis's position as a pioneer in data-driven

marketing and location intelligence. As the demand for smarter and data-driven advertising

grows, Blis continues to lead the way with unparallelled precision and impact.

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