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6/3/25, 11:18 AM Blis named ‘AdTech Platform of the Year,’ bags 4 awards at MMA SMARTIES MENA 2025 | Web Release
Karim Hassan, Commercial Director at Blis, said: “We are honoured to be recognised with the MMA SMARTIES
MENA awards for our continued innovation and leadership in the AdTech space. These awards reflect the power of our

Location Intelligence technology and the unwavering dedication of our team toward empowering brands with the tools
they need to make smarter, data-driven decisions that drive incremental business”

“We are especially grateful to our visionary partners at Starbucks and the outstanding team at UM. Their innovation,

agility, and focus on measurable impact played a vital role in this achievement. This collaboration is a clear example of
how innovative data-driven strategies can lead to remarkable business success. As we look ahead, we remain committed

to continuous innovation and raising the standards for programmatic advertising in 2025 and beyond,” he added.

Imaad Joma, Founder of JGroup, stated: “This recognition for Blis at the MMA SMARTIES MENA 2025 is a
reflection of JGroup’s ongoing commitment to pioneering innovation and leadership in the digital advertising space. We

are incredibly pleased with Blis’s accomplishments in harnessing cutting-edge technologies and maintaining a privacy-
first approach to reshape how brands engage with their audiences. These awards highlight the exceptional talent and
dedication of the Blis team, as well as their unwavering focus on delivering measurable impact for our business

partners.”

The accolades celebrate the success of a campaign born from a strategic collaboration between Blis, Starbucks, and UM.
Centered on leveraging Blis’s advanced location intelligence technology, the campaign aimed to engage both existing

Starbucks customers and those loyal to competitor brands. By utilising first-party data from Starbucks, Blis was able to
precisely target and attract new footfall, ultimately driving incremental business growth and deepening customer

engagement.

Rahat Reza, Head of Integrated Marketing, Starbucks (Al Shaya), said: “At Starbucks, our goal has always been to
be more than just a coffee destination — we aspire to be a meaningful part of our customers’ daily lives. Through our

partnership with Blis and UM, we transformed location intelligence into real-time, relevant engagement. Blis’s
recognition at the MMA MENA Smarties is a clear validation that when data-driven innovation is executed thoughtfully,
it not only enhances customer experiences but also delivers measurable business impact.”

The MMA SMARTIES MENA awards honours impactful work that reflects the evolving nature of modern marketing –

from AI integration and real-time engagement to storytelling and purpose-led initiatives. The awards cement Blis’s
position as a pioneer in data-driven marketing and location intelligence. As the demand for smarter and data-driven

advertising grows, Blis continues to lead the way with unparallelled precision and impact.

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