Page 49 - JGROUP PR REPORT JUNE 2025

6/3/25, 11:18 AM Blis named ‘AdTech Platform of the Year,’ bags 4 awards at MMA SMARTIES MENA 2025 - Middle East News 247

“We are especially grateful to our visionary partners at Starbucks and the outstanding team at UM. Their
innovation, agility, and focus on measurable impact played a vital role in this achievement. This collaboration
is a clear example of how innovative data-driven strategies can lead to remarkable business success. As we

look ahead, we remain committed to continuous innovation and raising the standards for programmatic
advertising in 2025 and beyond,” he added.

Imaad Joma, Founder of JGroup, stated: “This recognition for Blis at the MMA SMARTIES MENA 2025 is
a reflection of JGroup’s ongoing commitment to pioneering innovation and leadership in the digital advertising
space. We are incredibly pleased with Blis’s accomplishments in harnessing cutting-edge technologies and

maintaining a privacy-first approach to reshape how brands engage with their audiences. These awards
highlight the exceptional talent and dedication of the Blis team, as well as their unwavering focus on
delivering measurable impact for our business partners.”

The accolades celebrate the success of a campaign born from a strategic collaboration between Blis,
Starbucks, and UM. Centered on leveraging Blis’s advanced location intelligence technology, the campaign

aimed to engage both existing Starbucks customers and those loyal to competitor brands. By utilising first-
party data from Starbucks, Blis was able to precisely target and attract new footfall, ultimately driving

incremental business growth and deepening customer engagement.

Rahat Reza, Head of Integrated Marketing, Starbucks (Al Shaya), said: “At Starbucks, our goal has

always been to be more than just a coffee destination — we aspire to be a meaningful part of our customers’
daily lives. Through our partnership with Blis and UM, we transformed location intelligence into real-time,
relevant engagement. Blis’s recognition at the MMA MENA Smarties is a clear validation that when data-

driven innovation is executed thoughtfully, it not only enhances customer experiences but also delivers
measurable business impact.”

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