Page 31 - Ajman Department of Tourism, Culture and Media PR REPORT - OCTOBER 2025

10/28/25, 10:47 AM Ajman Department of Tourism Development launches Eastern European roadshow to strengthen tourism cooperation | UAE New…
Furthermore, the roadshow coincides with an increased influx of tourists from Eastern Europe to
Ajman, reflected in higher hotel occupancy rates and increased demand for rooms, along with a
noticeable rise in overnight stays compared to 2023 and 2024.

The initiative is also designed to explore new partnership opportunities with leading tourism
companies in Poland, Hungary and the Czech Republic. Moreover, it aims to promote exchange of
tourism marketing and promotion expertise, aligning with ADTD’s vision to support sustainable
tourism development and enhance the sector’s contribution to economic growth.

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