Page 36 - Ajman Department of Tourism, Culture and Media PR REPORT - OCTOBER 2025

10/28/25, 10:47 AM Ajman Department of Tourism Development launches Eastern European roadshow to strengthen tourism cooperation - Middle E…
Eastern European tourists are showing great interest in various destinations across the UAE,
due to their rich cultural and entertainment offerings. The roadshow will help raise
awareness about Ajman as a unique destination that combines Emirati heritage with
contemporary appeal, attracting new visitors and supporting the sustainable growth of both
the tourism sector and the national economy.

Furthermore, the roadshow coincides with an increased influx of tourists from Eastern
Europe to Ajman, reflected in higher hotel occupancy rates and increased demand for
rooms, along with a noticeable rise in overnight stays compared to 2023 and 2024.

The initiative is also designed to explore new partnership opportunities with leading tourism
companies in Poland, Hungary and the Czech Republic. Moreover, it aims to promote
exchange of tourism marketing and promotion expertise, aligning with ADTD’s vision to
support sustainable tourism development and enhance the sector’s contribution to economic
growth.

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