Page 40 - Ajman Department of Tourism, Culture and Media PR REPORT - OCTOBER 2025

10/28/25, 10:48 AM Ajman Department Of Tourism Development Launches Eastern European Roadshow To Strengthen Tourism Cooperation
tourist destination. Under the leadership of H.E. Mahmood Khaleel Alhashmi,
Director General of ADTD, the tour will be conducted from October 26 to 31,
2025.

The roadshow will have three key stops – Warsaw, Poland; Budapest, Hungary;
and Prague, Czech Republic. During the tour, the delegation will meet with
leading tourism stakeholders, travel agencies, and other prominent entities in
European markets to explore collaboration opportunities, expand international

partnerships and showcase Ajman's unique tourism and investment offerings.

H.E. Alhashmi emphasised that the initiative is part of the Department's strategy
to strengthen its presence in high-potential markets. His Excellency added:“This
tour marks a pivotal milestone in our journey to broaden our network of
international partners and open new avenues of collaboration with emerging

European markets. Guided by a clear vision, we are committed to positioning
Ajman as a leading tourism destination, offering a harmonious blend of authentic
Emirati heritage and modern sophistication, delivering distinctive experiences that
resonate with today's travelers.”

H.E. Alhashmi further stated:“We are working to strengthen Ajman's presence on
the regional and global tourism map through targeted initiatives that diversify our
source markets and elevate the emirate's appeal as a hub for premium hospitality
and tourism investment. We are confident this tour will be a meaningful step
towards forging strategic partnerships that support our goals for sustainable
tourism development and reinforce the emirate's role within the national tourism
landscape”.

Eastern European tourists are showing great interest in various destinations
across the UAE, due to their rich cultural and entertainment offerings. The
roadshow will help raise awareness about Ajman as a unique destination that

combines Emirati heritage with contemporary appeal, attracting new visitors and
supporting the sustainable growth of both the tourism sector and the national
economy.

Furthermore, the roadshow coincides with an increased influx of tourists from
Eastern Europe to Ajman, reflected in higher hotel occupancy rates and increased

demand for rooms, along with a noticeable rise in overnight stays compared to
2023 and 2024.

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