Page 38 - Ajman Department of Tourism, Culture and Media PR REPORT - OCTOBER 2025

10/28/25, 10:48 AM Ajman Department of Tourism Development launches Eastern European roadshow to strengthen tourism cooperation - Middle E…
emerging European markets. Guided by a clear vision, we are committed to positioning Ajman as a
leading tourism destination, offering a harmonious blend of authentic Emirati heritage and modern
sophistication, delivering distinctive experiences that resonate with today’s travelers.”

H.E. Alhashmi further stated: “We are working to strengthen Ajman’s presence on the regional and
global tourism map through targeted initiatives that diversify our source markets and elevate the emirate’s

appeal as a hub for premium hospitality and tourism investment. We are confident this tour will be a
meaningful step towards forging strategic partnerships that support our goals for sustainable tourism
development and reinforce the emirate’s role within the national tourism landscape”.

Eastern European tourists are showing great interest in various destinations across the UAE, due to their
rich cultural and entertainment offerings. The roadshow will help raise awareness about Ajman as a
unique destination that combines Emirati heritage with contemporary appeal, attracting new visitors and

supporting the sustainable growth of both the tourism sector and the national economy.

Furthermore, the roadshow coincides with an increased influx of tourists from Eastern Europe to Ajman,

reflected in higher hotel occupancy rates and increased demand for rooms, along with a noticeable rise in
overnight stays compared to 2023 and 2024.

The initiative is also designed to explore new partnership opportunities with leading tourism companies in
Poland, Hungary and the Czech Republic. Moreover, it aims to promote exchange of tourism marketing
and promotion expertise, aligning with ADTD’s vision to support sustainable tourism development and

enhance the sector’s contribution to economic growth.

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