Page 33 - Ajman Department of Tourism, Culture and Media PR REPORT - OCTOBER 2025

10/28/25, 10:47 AM Ajman Launches Roadshow in Eastern Europe to Strengthen Tourism Ties - Travel And Tour World

Expanding Ajman’s Reach
The primary goal of this Eastern European roadshow is to introduce Ajman to an entirely
new group of potential travelers. While the emirate is known within the UAE, it is relatively
unexplored by tourists from Eastern Europe. By visiting key cities in this region, the ADTD
hopes to bridge the gap between Ajman and a new market of travelers eager to explore the
UAE. With its picturesque beaches, cultural sites, and family-friendly attractions, Ajman has
much to offer.

Eastern Europe represents an exciting opportunity for Ajman to diversify its tourism base.
Many of these countries, including Poland, Czech Republic, and Romania, have shown a
growing interest in Middle Eastern destinations. Ajman’s efforts to tap into these markets
come at an ideal time, as travel restrictions continue to ease, and international tourism is on
the rise once again.

Creating Meaningful Partnerships
The roadshow’s primary aim is to form valuable partnerships with tour operators, travel
agencies, and hospitality businesses. These partnerships are seen as critical to
establishing Ajman as a must-visit destination for Eastern European tourists. By building
strong relationships with the local travel industry, the ADTD aims to create tailored travel
packages and joint promotional activities that will attract more tourists to Ajman.

Ajman’s tourism strategy focuses not just on attracting visitors, but on offering them
something truly memorable. Through collaborations with local stakeholders, Ajman hopes to
integrate more authentic local experiences into its tourism offerings, from exploring
traditional markets to enjoying the emirate’s natural beauty.

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Moreover, the ADTD sees this roadshow as an important step in positioning Ajman as
a sustainable and responsible tourism destination. Ajman is committed to ensuring that its
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